When input is submitted to the machine learning model, it is processed through an extremely complex gradient boosting classification model.
This model is generated by training the machine using millions of unique SMS replies and is updated constantly to ensure accuracy.
When the model is provided input, it is able to determine whether a customer is asking or demanding to be opted out of further communication.
All input submitted, as well as the predictions and scores, are saved in our secure training database for future supervised training.